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Learn English with a News Story about Coffee

Starbucks in Italy

icon
Published: 8.05.2023
Level 4   |   Time: 2:25
Accent: American, Italian
Source: CBS News

Starbucks opened its first store in Italy in 2018. Not everyone was happy about it.


triangle Directions 목표 Direcciones Instruções

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  1. READ the VOCABULARY

    It is important to read the vocabulary before you watch the video. This will improve your ability to understand the video. It will also help you understand how the new vocabulary is used naturally.

  2. WATCH the VIDEO

    The first time you watch the video, just try to understand the overall situation.

  3. ANSWER the QUESTIONS

    First try to answer all the questions from memory. Then rewatch the video and try to answer the questions that you missed.

  4. WATCH and READ the SCRIPT

    Watch the video again while you read the script. Reading and listening at the same time will help you hear each individual word and improve your listening accuracy.

  5. DO the ACTIVITIES

    There are several different activities that focus on test preparation, vocabulary, grammar, and sentence structure.

  1. LEA el VOCABULARIO

    Es importante leer el vocabulario antes de ver el video. Esto mejorará su capacidad para comprender el video. También le ayudará a comprender cómo se usa el nuevo vocabulario de forma natural.

  2. VER el VIDEO

    La primera vez que vea el video, intente comprender la situación general.

  3. RESPONDE a las PREGUNTAS

    Primero intente responder todas las preguntas de memoria. Luego, vuelva a ver el video e intente responder las preguntas que se perdió.

  4. MIRAR Y LEER

    Mire el video nuevamente mientras lee el guión. Leer y escuchar al mismo tiempo lo ayudará a escuchar cada palabra individual y mejorará su precisión auditiva.

  5. HACER LAS ACTIVIDADES

    Hay una serie de actividades diferentes que se centran en la preparación de la examen, el vocabulario, la gramática y la estructura de las oraciones.

  1. 어휘 읽기

    비디오를 보기 전에 어휘와 배경을 읽는 것이 중요합니다. 이렇게 하면 비디오를 이해하는 능력이 향상됩니다. 또한 새로운 어휘가 어떻게 자연스럽게 사용되는지 이해하는데 도움이됩니다.

  2. 비디오 보기

    비디오를 처음 볼 때 전체 상황을 이해하려고 노력하세요.

  3. 문제에 답하기

    먼저 모든 질문에 답을 해보세요. 그런 다음 비디오를 다시보고 놓친 질문에 답해보세요.

  4. 비디오 보면서 대본 읽기

    대본을 읽는 동안 비디오를 다시 보세요. 읽기와 듣기를 동시에 하면 각각의 단어를 듣고, 듣기 정확도를 향상시킬 수 있습니다.

  5. 액티비티 하기

    듣기 정확도, 발음, 어휘, 문법 및 문장 구조에 초점을 맞춘 다양한 액티비티가 있습니다.

  1. LER o VOCABULÁRIO

    É importante ler o vocabulário antes de assistir ao vídeo. Isso melhorará sua capacidade de entender o vídeo. Também ajudará você a entender como o novo vocabulário é usado naturalmente.

  2. ASSISTA ao VÍDEO

    Na primeira vez que assistir ao vídeo, tente entender a situação geral.

  3. RESPONDA às PERGUNTAS

    Primeiro, tente responder a todas as perguntas de memória. Em seguida, assista novamente ao vídeo e tente responder às perguntas que você errou.

  4. ASSISTA e LEIA o SCRIPT

    Assista ao vídeo novamente enquanto lê o roteiro. Ler e ouvir ao mesmo tempo ajudará você a ouvir cada palavra individualmente e a melhorar sua precisão auditiva.

  5. FAÇA as ATIVIDADES

    Existem várias atividades diferentes que se concentram na preparação para o teste, vocabulário, gramática e estrutura de frases.

triangle Vocabulary 어휘 Vocabulário Vocabulario

  • ☐ ☐ ☐ stir up [phv] - create, provoke
  • ☐ ☐ ☐ controversy [n] - a public dispute between sides with opposing views
  • ☐ ☐ ☐ a daily ritual [exp] - an important activity that someone does everyday (feeling almost religious)
  • ☐ ☐ ☐ straightforward [adj] - clear, easy to understand
  • ☐ ☐ ☐ a barista [n] - a person who makes coffee
  • ☐ ☐ ☐ the tone [n] - the feeling, the atmosphere
  • ☐ ☐ ☐ an invasion [n] - entering a place in order to control or destroy
  • ☐ ☐ ☐ cater to [v] - give special treatment or attention to
  • ☐ ☐ ☐ 12-ounce [adj] - 350-ml
  • ☐ ☐ ☐ a coffee joint [n] - a coffee restaurant
  • ☐ ☐ ☐ disposable [adj] - can be thrown away after one use
  • ☐ ☐ ☐ the counter [n] - a long narrow table at which customers are served [image] vocab image
  • ☐ ☐ ☐ plenty [n] - lots
  • ☐ ☐ ☐ an alternative [n] - another choice or option
  • ☐ ☐ ☐ lament [v] - feel sad about
  • ☐ ☐ ☐ looming [adj] - coming soon
  • ☐ ☐ ☐ run (a person/thing) out of (a place) [phv] - make (a person/thing) leave (a place)
  • ☐ ☐ ☐ concoct [v] - make, create
  • ☐ ☐ ☐ hold their ground [exp] - not give up, resist
  • ☐ ☐ ☐ pan out [phv] - happen and/or succeed

[n] - noun,  [v] - verb,  [phv] - phrasal verb,  [adj] - adjective,  [exp] - expression


triangle Questions 문제 Questões Preguntas

  1. Starbucks opened its first store in Italy in 2018.
    True
    False

  2. In Italy, coffee is meant to be complex but subtle.
    True
    False

  3. The barista says that he likes Starbucks.
    True
    False

  4. Starbucks' entry into Italy is expected to lead to the closure of many local, independent coffee shops.
    True
    False

  5. Starbucks plans to open its first cafe in Rome.
    True
    False

  6. Traditional Italian coffee bars encourage customers to sit and drink at small tables outside.
    True
    False

  7. American-style coffee shops are already present in Italy.
    True
    False

  8. David Nathaniel plans to open 100 more American-style coffee shops in 2018.
    True
    False

  9. Some Americans, like Bob Hodge from Ohio, welcome Starbucks' arrival in Italy.
    True
    False

  10. Italian baristas suggest that lattes and cappuccinos should be consumed in the afternoon.
    True
    False

  11. Italian baristas suggest that espressos are meant for the morning.
    True
    False


triangle Vocabulary Review 어휘 검토 Revisão de vocabulário Vocabulario revisión

Directions: What expressions from the video have the same meaning as the highlighted expressions in the sentences below?

  1. And that's [ making ] controversy in the country where espresso was created.

    [ stirring up ]



  2. But with Starbucks planning to open its first store here in Milan next year, is Italian coffee culture [ in danger ]?

    [ under threat ]



  3. David Nathaniel has eight of these 12-ounce coffee [ stores ] and plans to open 100 in the next five years.

    [ joints ]



  4. Here, customers can sit and drink from [ throw-away ] cups.

    [ disposable ]



  5. We found some Americans [ being sad about ] the [ coming-soon ] US import.

    [ lamenting ] [ looming ]



  6. They've run a lot of these [ family-owned, not a franchise ] coffee shops out of the U.S.

    [ mom-and-pop ]



  7. Now the 150,000 plus small coffee shops here may need to [ create ] something else strong to [ maintain their position ] .

    [ concoct ] [ hold their ground ]



triangle Sentence Building 문장 만들기 Construção de sentença Construcción de oraciones [ ? ]

Summary

This activity is designed to improve sentence accuracy and complexity. Most students can produce the key content words in a sentence. However, they have difficulty with accuracy because the functional words are difficult or can seem unimportant. This activity will help learners eliminate problems with these functional words by giving them immediate feedback on the mistakes they are making. It will also help students develop their use of more natural, varied and complex sentence structures.

TIP: Say the sentence out loud. Notice the types of mistake you make often. Focus on those types of errors. (singular/plural, subject-verb agreement, article use, prepositions, gerunds and infinitives, noun clauses, adjective clauses, word order, and word forms.)

Resumen

Esta actividad está diseñada para mejorar la precisión y complejidad de las oraciones. La mayoría de los estudiantes pueden producir las palabras clave del contenido en una oración. Sin embargo, tienen dificultades con la precisión porque las palabras funcionales son difíciles o pueden parecer poco importantes. Esta actividad ayudará a los alumnos a eliminar problemas con estas palabras funcionales al brindarles retroalimentación inmediata sobre los errores que están cometiendo. También ayudará a los estudiantes a desarrollar su uso de estructuras de oraciones más naturales, variadas y complejas.

CONSEJO: Diga la oración en voz alta. Observe los tipos de errores que comete con frecuencia. Concéntrese en ese tipo de errores. (singular / plural, concordancia entre sujeto y verbo, uso del artículo, preposiciones, gerundios e infinitivos, cláusulas sustantivas, cláusulas adjetivas, orden de las palabras y formas de las palabras).

요약

이 액티비티는 문장의 정확성과 복잡성을 개선하기 위해 고안되었습니다. 대부분의 학생들은 문장에서 핵심 내용 단어를 생성 할 수 있습니다. 그러나 기능적 단어가 어렵거나 중요하지 않은 것처럼 보일 수 있기 때문에 정확성에 어려움이 있습니다. 이 액티비티는 학습자가 실수에 대한 즉각적인 피드백을 제공함으로써 이러한 기능적 단어의 문제를 제거하는 데 도움이 됩니다. 또한 학생들이 보다 자연스럽고 다양하며 복잡한 문장 구조를 사용하는 데 도움이 됩니다.

팁 : 문장을 크게 말하세요. 자주 저지르는 실수 유형과, 이러한 유형의 오류에 집중하세요. (단수 / 복수, 주어-동사 일치, 관사 사용, 전치사, 동명사 및 부정사, 명사절, 형용사절, 어순 및 단어 형태)

Resumo

Esta atividade foi desenvolvida para melhorar a precisão e a complexidade das frases. A maioria dos alunos pode produzir as palavras-chave do conteúdo em uma frase. No entanto, eles têm dificuldade com precisão porque as palavras funcionais são difíceis ou podem parecer sem importância. Esta atividade ajudará os alunos a eliminar problemas com essas palavras funcionais, dando-lhes feedback imediato sobre os erros que estão cometendo. Também ajudará os alunos a desenvolver o uso de estruturas de sentenças mais naturais, variadas e complexas.

DICA: Diga a frase em voz alta. Observe os tipos de erro que você comete com frequência. Concentre-se nesses tipos de erros. (singular/plural, concordância sujeito-verbo, uso de artigos, preposições, gerúndios e infinitivos, cláusulas substantivas, cláusulas adjetivas, ordem das palavras e formas das palavras.)

Directions: Write sentences about the video clip using the words given. You can change the word form or add words, but you cannot change the word order.
( ) = optional   [ ] = necessary

Instrucciones: Escriba oraciones sobre el videoclip usando las palabras dadas. Puede cambiar la forma de la palabra o agregar palabras, pero no puede cambiar el orden de las palabras.

Instrucciones: Escreva orações sobre o videoclipe usando as palavras-chave. Você pode alterar a forma da palavra ou adicionar palavras, mas não pode alterar a ordem das palavras.

지시 : 주어진 단어를 사용하여 비디오 클립에 대한 문장을 씁니다. 어형을 변경하거나 단어를 추가할 수 있지만 어순은 변경할 수 없습니다.



Sentence 1

Starbucks / open / first / store / Italy / Milan / 2018


Starbucks opened its first store in Italy in Milan in 2018.



Sentence 2

arrival / Starbucks / Italy / raise / concern / potential / impact / local / independent / coffee / shop


The arrival of Starbucks in Italy raised concerns about the potential impact on local, independent coffee shops.



Sentence 3

tradition / Italy / coffee / bar / serve / coffee / simple / and / straightforward / manner


Traditional Italian coffee bars serve coffee in a simple and straightforward manner.



Sentence 4

barista / unconvincing / claim / he / like / Starbucks / but / he / still / describe / it / invasion


The barista unconvincingly claims (that) he likes Starbucks, but he still describes it as an invasion.



Sentence 5

in / tradition / Italy / coffee / bar / customer / usual / stand / counter / and / sip / coffee


In traditional Italian coffee bars, customers usually stand at the counter and sip (their) coffee.



Sentence 6

some / American / like / Bob / Hodge / worry / Starbucks / presence / may / lead / closure / local / coffee / shop


Some Americans, like Bob Hodge, worry (that) Starbucks'presence may lead to the closure of local coffee shops.



Sentence 7

David / Nathaniel / plan / open / more / America / style / coffee / shop / Italy / cater / change / taste


David Nathaniel plans to open more American-style coffee shops in Italy (in order) to cater to (the) changing tastes.



Sentence 8

Italy / barista / recommend / latte / cappuccino / morning / and / espresso / afternoon


Italian baristas recommend (drinking/having) lattes and cappuccinos [for/in] the morning and espressos [for/in] the afternoon.



triangle Discussion 논의 Questões de discussão Discusión

  1. The video implies that Italian coffee culture and Starbucks are quite different? What are some of the differences? Which do you prefer?
  2. What do you like or dislike about Starbucks stores? How about Starbucks coffee?
  3. In your country, how is coffee usually served? Do you prefer your coffee simple or with different flavors and toppings?
  4. Why do you think some Italians are concerned about Starbucks opening in their country? Do you think their worries are justified?
  5. In your opinion, what makes a coffee shop successful? Is it the coffee quality, the atmosphere, or something else?
  6. Do you think it's essential for international companies to adapt to local cultures when they expand to new countries? Why or why not?
  7. How do you think Starbucks could appeal to Italian customers and blend in with the local coffee culture?
  8. How important is coffee in your daily life? Do you have any coffee rituals or traditions?
  9. If you were to open your own coffee shop, what would you name it, and what kind of coffee would you serve? How would you make it stand out from other coffee shops?
  10. What is the best coffee shop in your neighborhood? What makes it stand out?

triangle Script 대본 Roteiro Texto

Finally tonight, Starbucks is planning to open its first store in Italy in 2018. And that's stirring up controversy in the country where espresso was created.

CBS News correspondent Seth Doane has more from Milan.


In Italy, this is the daily ritual, and you don't hear the words Grande venti or Frappuccino. Coffee is simple and straightforward.

It's our way to enjoy the day.

But ask barista Maurizio Casula about Starbucks plans to open and the tone changes.

Can we cut it? Can we cut it?

The Seattle coffee giant makes for awkward conversation here.

Well, I like Starbucks. I like Starbucks. But it's like a big invasion.

An invasion?

Yeah.

Tradition runs deep here in Italy, and coffee is no exception. But with Starbucks planning to open its first store here in Milan next year, is Italian coffee culture under threat?

After all, the cookies and cream frozen cappuccino is already here.

Even before Starbucks arrives, several American-style coffee shops are catering to changing tastes.

Can you make us a unicorn and a cookies and cream, please.

David Nathaniel has eight of these 12-ounce coffee joints and plans to open 100 in the next five years.

Here, customers can sit and drink from disposable cups.

We don't want people to stay at the counter.

Isn't there something beautiful about that?

Absolutely, but there's plenty in Italy like that, so why not give it a nice opportunity of having an alternative.

We found some Americans, including Bob Hodge from Ohio, lamenting the looming US import.

I'm not a huge fan of Starbucks myself. They've run a lot of these mom-and-pop coffee shops out of the U.S.

Now the 150,000 plus small coffee shops here may need to concoct something else strong to hold their ground.

Seth Doane, CBS News, Milan.


And according to Italian baristas, lattes and cappuccinos are meant for the morning, and espressos for the afternoon.

We'll see how that all pans out.