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3.1.1 The Ziferblat Café


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Published: 6.18.2024
Level 3   |   Time: 2:58
Accent: British, American

Ziferblat is a café chain with a unique business model.
You can buy the textbook for these videos on [ Amazon ] or on [ the Pearson website].


triangle Directions 목표 Direcciones Instruções


  1. READ the VOCABULARY + BACKGROUND

    It is important to read the vocabulary and background before you watch the video. This will improve your ability to understand the video. It will also help you understand how the new vocabulary is used naturally.

  2. WATCH the VIDEO

    The first time you watch the video, just try to understand the overall situation.

  3. ANSWER the QUESTIONS

    First, try to answer all the questions from memory. Then rewatch the video and try to answer the questions that you missed.

  4. WATCH and READ the SCRIPT

    Watch the video again while you read the script. Reading and listening at the same time will help you hear each individual word and improve your listening accuracy.

  5. DO the ACTIVITIES

    There are several different activities that focus on listening accuracy, pronunciation, vocabulary, grammar, and sentence structure.

  1. LEA el VOCABULARIO y ANTECEDENTES.

    Es importante leer el vocabulario y los antecedentes antes de ver el video. Esto mejorará su capacidad para comprender el video. También le ayudará a comprender cómo se usa el nuevo vocabulario de forma natural.

  2. VER el VIDEO

    La primera vez que vea el video, intente comprender la situación general.

  3. RESPONDE a las PREGUNTAS

    Primero intente responder todas las preguntas de memoria. Luego, vuelva a ver el video e intente responder las preguntas que se perdió.

  4. MIRAR Y LEER

    Mire el video nuevamente mientras lee el guión. Leer y escuchar al mismo tiempo lo ayudará a escuchar cada palabra individual y mejorará su precisión auditiva.

  5. HACER LAS ACTIVIDADES

    Hay una serie de actividades diferentes que se centran en la precisión auditiva, la pronunciación, el vocabulario, la gramática y la estructura de las oraciones.

  1. 어휘와 배경 읽기

    비디오를 보기 전에 어휘와 배경을 읽는 것이 중요합니다. 이렇게 하면 비디오를 이해하는 능력이 향상됩니다. 또한 새로운 어휘가 어떻게 자연스럽게 사용되는지 이해하는데 도움이됩니다.

  2. 비디오 보기

    비디오를 처음 볼 때 전체 상황을 이해하려고 노력하세요.

  3. 문제에 답하기

    먼저 모든 질문에 답을 해보세요. 그런 다음 비디오를 다시보고 놓친 질문에 답해보세요.

  4. 비디오 보면서 대본 읽기

    대본을 읽는 동안 비디오를 다시 보세요. 읽기와 듣기를 동시에 하면 각각의 단어를 듣고, 듣기 정확도를 향상시킬 수 있습니다.

  5. 액티비티 하기

    듣기 정확도, 발음, 어휘, 문법 및 문장 구조에 초점을 맞춘 다양한 액티비티가 있습니다.

  1. LER o VOCABULÁRIO + FUNDO

    É importante ler o vocabulário e o histórico antes de assistir ao vídeo. Isso melhorará sua capacidade de entender o vídeo. Também ajudará você a entender como o novo vocabulário é usado naturalmente.

  2. ASSISTA ao VÍDEO

    Na primeira vez que assistir ao vídeo, tente entender a situação geral.

  3. RESPONDA às PERGUNTAS

    Primeiro, tente responder todas as perguntas de memória. Em seguida, assista novamente ao vídeo e tente responder às perguntas que você errou.

  4. ASSISTA e LEIA o SCRIPT

    Assista ao vídeo novamente enquanto lê o roteiro. Ler e ouvir ao mesmo tempo ajudará você a ouvir cada palavra individualmente e a melhorar sua precisão auditiva.

  5. FAÇA as ATIVIDADES

    Existem várias atividades diferentes que se concentram na precisão auditiva, pronúncia, vocabulário, gramática e estrutura da frase.

triangle Vocabulary 어휘 Vocabulário Vocabulario


  • ☐ ☐ ☐ a social space [exp] - a place where people can meet and talk, like a café.
  • ☐ ☐ ☐ check in [phv] - officially tell someone you have arrived, like at a hotel or airport
  • ☐ ☐ ☐ check out [phv] - officially tell someone you are leaving, like at a hotel or airport
  • ☐ ☐ ☐ as much as you like [exp] - no limit
  • ☐ ☐ ☐ 6p [n] - six pence, a small amount of British money
  • ☐ ☐ ☐ VAT [n] - a tax you pay when you buy things (Value Added Tax)
  • ☐ ☐ ☐ a branch [n] - a smaller office or store that is part of a bigger company
  • ☐ ☐ ☐ a clock face [n] - the front part of a clock that shows the time
  • ☐ ☐ ☐ a pricing mechanism [n] - a system to decide how much things cost
  • ☐ ☐ ☐ a stopwatch [n] - a special clock used to measure time, like in a race. [image] ESL Vocab - A stopwatch
  • ☐ ☐ ☐ work out [phv] - solve a problem, figure out, calculate
  • ☐ ☐ ☐ to the penny [exp] - exactly the right amount of money
  • ☐ ☐ ☐ dash in [phv] - go in quickly
  • ☐ ☐ ☐ wolf down [phv] - eat very fast
  • ☐ ☐ ☐ abuse [v/n] - use something in a bad way, take advantage
  • ☐ ☐ ☐ under time pressure [exp] - feeling stress because of limited time
  • ☐ ☐ ☐ concentrate [v] - focus
  • ☐ ☐ ☐ fit in [phv] - do or complete in a limited time
  • ☐ ☐ ☐ the loo [n] - the bathroom
  • ☐ ☐ ☐ makes a profit [exp] - earns more money than it loses
  • ☐ ☐ ☐ roll out [phv] - open, establish, start a new business
  • ☐ ☐ ☐ expand [v] - get bigger
  • ☐ ☐ ☐ principal [adj] - the most important
  • ☐ ☐ ☐ rent [n] - money paid to use a place

[n] - noun,  [v] - verb,  [phv] - phrasal verb,  [adj] - adjective,  [exp] - expression



triangle Questions 문제 Questões Preguntas


  1. Ziferblat is a hotel and café chain.
    True
    False

  2. Only the food costs extra at Ziferblat.
    True
    False

  3. The largest branch of Ziferblat is located in London.
    True
    False

  4. Ziferblat is a Russian word that means face.
    True
    False

  5. It costs 6 pence per minute plus VAT to stay at Ziferblat in Manchester.
    True
    False

  6. The manager doesn't mind people who eat as much as possible in a short time.
    True
    False

  7. The young man complains about the speed of the Wi-Fi.
    True
    False

  8. The smallest amount someone has spent for one stay at Ziferblat is 18 pence.
    True
    False

  9. The longest stay recorded at Ziferblat was 11 hours.
    True
    False

  10. The Manchester branch of Ziferblat serves 120,000 customers each month.
    True
    False

  11. Ziferblat has several branches in the North of England.
    True
    False

  12. Ziferblat hasn't expanded more in London mainly because the rent is too high.
    True
    False



triangle Vocabulary Review 어휘 검토 Revisão de vocabulário Vocabulario revisión


Directions: Practice reading the script. Then Hide parts of the conversation and try to repeat the script from memory.

Instrucciones: Practica leyendo el guion. Luego haz clic en Hide para ocultar algunas de las expresiones y trata de repetir la conversación de memoria.

Instrucciones: Pratique lendo o roteiro. Em seguida, clique em Ocultar para esconder algumas das expressões e tente repetir a conversa de memória.

지시 사항 : 스크립트를 읽는 연습을 하세요. 그런 다음 Hide 를 클릭하여 일부 표현을 숨기고 대화를 기억해서 반복해 보세요.




  • Ziferblat is a café and social space with an unusual business model.

  • You check in and out at a hotel style desk.

  • You can stay as long as you want, use the Wi-Fi, and eat and drink as much as you like.

  • Your bill is calculated at 6p a minute, including VAT.

  • It's simply because our pricing mechanism is completely unique.

  • You can work out to the penny what your bill is going to be.

  • I can dash in, wolf down coffee and cake, and leave.

  • If somebody feels they want to come in and eat as much as humanly possible, that's absolutely fine.

  • I don't personally worry too much about that.

  • You really concentrate on how much work you can fit in.

  • Somebody wanted to go to the loo (the bathroom).

  • This branch serves 12 000 customers each month.

  • You've got several in the North, and you're rolling out more.



triangle Grammar 문법 Gramática Gramática (prepositions)


Directions: 1) Read these sentences from the video and choose the preposition that you think fits best. Nothing (Ø) is possible. 2) Listen again and check your answers.


  • Ziferblat is a café and social space (with) an unusual business model.
  • Your bill is calculated (at) 6p a minute, including VAT.
  • It's the same (in) German.
  • We charge (Ø) 6 pence a minute.
  • You can work out (to) the penny what your bill is going to be.
  • I'm not even sure I'd call (Ø) it abuse.
  • I don't personally worry too much (about) that.
  • You really concentrate (on) how much work you can fit in.
  • The Wi-Fi is really good, so (for) uploading and things, that's perfect.
  • This branch serves (Ø) 12 000 customers each month.
  • Why is it you're able to expand up (Ø) here?
  • We could do it (in) London if we were charging 20 or 25 pence a minute.


triangle Sentence Building 문장 만들기 Construção de sentença Construcción de oraciones [ ? ]

Summary

This activity is designed to improve sentence accuracy and complexity. Most students can produce the key content words in a sentence. However, they have difficulty with accuracy because the functional words are difficult or can seem unimportant. This activity will help learners eliminate problems with these functional words by giving them immediate feedback on the mistakes they are making. It will also help students develop their use of more natural, varied and complex sentence structures.

TIP: Say the sentence out loud. Notice the types of mistake you make often. Focus on those types of errors. (singular/plural, subject-verb agreement, article use, prepositions, gerunds and infinitives, noun clauses, adjective clauses, word order, and word forms.)

Resumen

Esta actividad está diseñada para mejorar la precisión y complejidad de las oraciones. La mayoría de los estudiantes pueden producir las palabras clave del contenido en una oración. Sin embargo, tienen dificultades con la precisión porque las palabras funcionales son difíciles o pueden parecer poco importantes. Esta actividad ayudará a los alumnos a eliminar problemas con estas palabras funcionales al brindarles retroalimentación inmediata sobre los errores que están cometiendo. También ayudará a los estudiantes a desarrollar su uso de estructuras de oraciones más naturales, variadas y complejas.

CONSEJO: Diga la oración en voz alta. Observe los tipos de errores que comete con frecuencia. Concéntrese en ese tipo de errores. (singular / plural, concordancia entre sujeto y verbo, uso del artículo, preposiciones, gerundios e infinitivos, cláusulas sustantivas, cláusulas adjetivas, orden de las palabras y formas de las palabras).

요약

이 액티비티는 문장의 정확성과 복잡성을 개선하기 위해 고안되었습니다. 대부분의 학생들은 문장에서 핵심 내용 단어를 생성 할 수 있습니다. 그러나 기능적 단어가 어렵거나 중요하지 않은 것처럼 보일 수 있기 때문에 정확성에 어려움이 있습니다. 이 액티비티는 학습자가 실수에 대한 즉각적인 피드백을 제공함으로써 이러한 기능적 단어의 문제를 제거하는 데 도움이 됩니다. 또한 학생들이 보다 자연스럽고 다양하며 복잡한 문장 구조를 사용하는 데 도움이 됩니다.

팁 : 문장을 크게 말하세요. 자주 저지르는 실수 유형과, 이러한 유형의 오류에 집중하세요. (단수 / 복수, 주어-동사 일치, 관사 사용, 전치사, 동명사 및 부정사, 명사절, 형용사절, 어순 및 단어 형태)

Resumo

Esta atividade foi desenvolvida para melhorar a precisão e a complexidade das frases. A maioria dos alunos pode produzir as palavras-chave do conteúdo em uma frase. No entanto, eles têm dificuldade com precisão porque as palavras funcionais são difíceis ou podem parecer sem importância. Esta atividade ajudará os alunos a eliminar problemas com essas palavras funcionais, dando-lhes feedback imediato sobre os erros que estão cometendo. Também ajudará os alunos a desenvolver o uso de estruturas de sentenças mais naturais, variadas e complexas.

DICA: Diga a frase em voz alta. Observe os tipos de erro que você comete com frequência. Concentre-se nesses tipos de erros. (singular/plural, concordância sujeito-verbo, uso de artigos, preposições, gerúndios e infinitivos, cláusulas substantivas, cláusulas adjetivas, ordem das palavras e formas das palavras.)


Directions: Write sentences about the video clip using the words given. You can change the word form or add words, but you cannot change the word order. Use a present time frame (tense).

Instrucciones: Escriba oraciones sobre el videoclip usando las palabras dadas. Puede cambiar la forma de la palabra o agregar palabras, pero no puede cambiar el orden de las palabras. Usa el tiempo presente.

Instrucciones: Escribe oraciones sobre el videoclip usando las palabras dadas. Puede cambiar la forma de las palabras o agregar palabras, pero no puede cambiar el orden de las palabras. Usa tiempo presente.

지시 : 주어진 단어를 사용하여 비디오 클립에 대한 문장을 씁니다. 어형을 변경하거나 단어를 추가할 수 있지만 어순은 변경할 수 없습니다. 현재 시제를 사용합니다.



Sentence 1

Ziferblat / café / and / social / space / unusual / business / model


Ziferblat is a café and social space with an unusual business model.



Sentence 2

customer / can / stay / long / they / want / and / eat / drink / much / they / like


Customers can stay as long as they want and eat and drink as much as they like.



Sentence 3

it / cost / six / pence / minute / stay / there / so / customer / can / work / bill / penny


It costs six pence [a/per] minute to stay there, so customers can work out [their/the] bill to the penny.
It costs six pence [a/per] minute to stay there, so customers can work [their/the] bill out to the penny.



Sentence 4

it / absolute / fine / dash / wolf / much / you / can / and / leave


It is absolutely fine to dash in, wolf down as much as you can (eat), and leave.



Sentence 5

one / customer / say / he / particular / happy / speed / Wi-Fi


One customer says (that) he is particularly happy [with/about] the speed of the Wi-Fi.



Sentence 6

one / guy / who / write / book / laptop / stay / 11 / hour


One guy who was writing a book on [his/a] laptop stayed (for) 11 hours.



Sentence 7

Manchester / branch / serve / 12 000 / customer / each / month


The Manchester branch serves 12 000 customers each month.



Sentence 8

there / more / branch / North / England / because / rent / lower / which / keep / cost / down


There are more branches in the North of England because the rent is lower, which keeps [the cost/costs] down.
There are more branches in Northern England because the rent is lower, which keeps [the cost/costs] down.



triangle Listen & Repeat 듣고 따라하기 Ouça e repita Escuchar y repetir [ ? ]

Listen & Repeat


This activity has two purposes.

The first purpose is to improve listening accuracy. Learners can often understand the general meaning of a video but still not hear and understand many of the words that are said. This is because native speakers tend to say the functional words unclearly. (eg. don’t know, going to, want to, can’t, must have) This activity is designed to help learners improve their ability to hear these words.

TIP: Learners should listen, and then try to repeat exactly what they hear. Then they should click “Show” and read the sentence. After reading the sentence, learners should listen again and try to hear each word.

The second purpose is to improve pronunciation.

TIP: Learners should listen to and read the sentences at the same time. Then learners should try to copy the pronunciation and intonation of the speaker exactly.

TIP: Exaggerating the intonation and feeling of the speaker is useful. It may feel awkward or funny, but it will help you sound more natural.

Escuchar y Repetir

Esta actividad tiene dos propósitos separados.

El primer propósito es mejorar la precisión auditiva. Los estudiantes a menudo pueden comprender el significado general de un video, pero aún no escuchan ni comprenden muchas de las palabras que se dicen. En particular, los hablantes nativos tienden a decir las palabras funcionales (p. Ej., No sé, voy a, quiero, no puedo, debe haberlo hecho) de manera poco clara. Esta actividad está diseñada para ayudar a los alumnos a mejorar su capacidad para escuchar estas palabras.

CONSEJO: Los alumnos deben escuchar y luego intentar repetir exactamente lo que se dijo. Luego deben hacer clic en "Show" y leer la oración. Después de leer la oración, los alumnos deben volver a escuchar e intentar escuchar cada palabra.

El segundo propósito es mejorar la pronunciación.

CONSEJO: Los alumnos deben escuchar y leer las oraciones al mismo tiempo. Luego, los alumnos deben intentar copiar la pronunciación y la entonación del hablante.

CONSEJO: Es útil exagerar la entonación y el sentimiento del hablante. Puede parecer incómodo o divertido, pero te ayudará a sonar más natural.

듣고 따라하기

이 액티비티에는 두 가지 목적이 있습니다.

첫 번째 목적은 청취 정확도를 높이는 것입니다. 학생들은 종종 비디오의 일반적인 의미를 이해할 수 있지만 여전히 많은 단어를 듣고 이해하지 못합니다. 특히 원어민은 기능적 단어 (예 : 모르겠다, 갈 것, 갖고 싶어, 가질 수 없어야 한다)를 불분명하게 말하는 경향이 있습니다. 이 액티비티는 학습자가 이러한 단어를 듣는 능력을 향상시킬 수 있도록 고안되었습니다.

팁 : 학습자는 듣고 나서 말한 내용을 정확하게 반복해야 합니다. 그들은“Show”를 클릭하고 문장을 읽어야 합니다. 문장을 읽은 후 학습자는 다시 듣고 각 단어를 들어야 합니다.

두 번째 목적은 발음을 향상시키는 것입니다.

팁 : 학습자는 동시에 문장을 듣고 읽어야 합니다. 그런 다음 학습자는 화자의 발음과 억양을 따라 해 보아야 합니다.

팁 : 화자의 억양과 느낌을 과장하는 것이 유용합니다. 어색하거나 재미있게 느껴질 수 있지만 더 자연스럽게 들리는 데 도움이 됩니다.

Ouvir e repetir


Esta atividade tem dois propósitos.

O primeiro objetivo é melhorar a precisão auditiva. Os alunos geralmente podem entender o significado geral de um vídeo, mas ainda não ouvem e entendem muitas das palavras que são ditas. Isso ocorre porque os falantes nativos tendem a dizer as palavras funcionais de forma pouco clara. (por exemplo, não sei, vou, quero, não posso, devo ter) Esta atividade é projetada para ajudar os alunos a melhorar sua capacidade de ouvir essas palavras.

DICA: os alunos devem ouvir e tentar repetir exatamente o que ouviram. Em seguida, deveriam clicar em “Mostrar” e ler a frase. Depois de ler a frase, os alunos devem ouvir novamente e tentar ouvir cada palavra.

O segundo objetivo é melhorar a pronúncia.

DICA: os alunos devem ouvir e ler as frases ao mesmo tempo. Em seguida, os alunos devem tentar copiar exatamente a pronúncia e a entonação do falante.

DICA: É útil exagerar na entonação e no sentimento do falante. Pode parecer estranho ou engraçado, mas ajudará você a soar mais natural.


Directions: Play the audio clip and try to repeat what you hear. Click "Show" to see the text.

Instrucciones: Reproduce el clip de audio e intenta repetir lo que escuchas. Haga clic en "Show" para ver el texto.

Instrucciones: Reproduzca el clip de audio e intente repetir lo que escucha. Haga clic en "Mostrar" para ver el texto.

지시 사항 : 오디오 클립을 재생하고 들리는 내용을 반복해 보십시오. 텍스트를 보려면 "Show" 를 클릭하십시오.


Clip 1

You check in and out at a hotel style desk, stay as long as you want, use the Wi-Fi, and eat and drink as much as you like.



Clip 2

Your bill is calculated at 6p a minute, including VAT.



Clip 3

The largest branch of this international retail chain is here in Manchester.



Clip 4

It's simply because our pricing mechanism is completely unique.



Clip 5

Start your stopwatch on your iPhone if you like, and work out to the penny what your bill is going to be.



Clip 6

I can dash in, wolf down coffee and cake, and leave. Does that happen?



Clip 7

I'm not even sure I'd call it abuse.



Clip 8

If somebody feels they want to come in and eat as much as humanly possible, that's absolutely fine.



Clip 9

You do think about it after a couple of hours here, but I think it's really good.



Clip 10

It's such a nice creative atmosphere, and the Wi-Fi is really good, so for uploading and things, that's perfect.



Clip 11

Somebody wanted to go to the loo.



Clip 12

But you've got several in the North, in Manchester and Liverpool, and you're rolling out more.



Clip 13

Why is it you're able to expand up here?



Clip 14

We could do it in London if we were charging 20 or 25 pence a minute.



triangle Discussion 논의 Questões de discussão Discusión


  1. Do you like Ziferblat's idea of charging by the minute? Why or why not?
  2. What are the pros and cons of this business model for customers?
  3. What are the pros and cons of this business model for the owner?
  4. What types of food and drink did you see in the video? What types of food and drink would you like to add to their menu?
  5. Do you think customers feel more pressure or more relaxed at Ziferblat compared to other cafés?
  6. How could you improve their business model, services, or atmosphere?
  7. Do you think this type of business would be successful in your city? What changes would you have to make if you brought it to your city?

triangle Script 대본 Roteiro Texto


Ziferblat is a café and social space with an unusual business model.

You check in and out at a hotel style desk, stay as long as you want, use the Wi-Fi, and eat and drink as much as you like.

Your bill is calculated at 6p a minute, including VAT.

The largest branch of this international retail chain is here in Manchester, in northern England.

Ziferblat is a Russian word that means clock face. It's the same in German.

And it's simply because our pricing mechanism is completely unique. We charge 6 pence a minute. Start your stopwatch on your iPhone if you like, and work out to the penny what your bill is going to be.

You must get some people who try to abuse the system. I've only got 20p in my pocket. I can dash in, wolf down coffee and cake, and leave. Does that happen?

It happens, and it's absolutely fine. I'm not even sure I'd call it abuse. What we offer is no minimum. No minimum charge. So if somebody feels they want to come in and eat as much as humanly possible, that's absolutely fine.


(Do) You feel under time pressure because you know that each minute counts?

I don't personally worry too much about that.

You do think about it after a couple of hours here, but I think it's really good because you really concentrate (on) how much work you can fit in.

It's such a nice creative atmosphere, and the Wi-Fi is really good, so for uploading and things, that's perfect.

I think our smallest spend was 3 minutes, which was 18p. Somebody wanted to go to the loo. Our longest stay was 11 hours, which was a guy based on his laptop. He was writing a book.

The business makes a profit. This branch serves 12 000 customers each month.

You've got one of these in London, but you've got several in the North, in Manchester and Liverpool, and you're rolling out more. Why is it you're able to expand up here?

One principal reason which is rent. We could do it in London if we were charging 20 or 25 pence a minute, but that adds up pretty fast. 15 pounds an hour. It start to sound expensive.