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• ☐ ☐ ☐ carry out (research) [phv] - do (research)
• ☐ ☐ ☐ a patient [n] - a person who is getting medical treatment
• ☐ ☐ ☐ a pharmacist [n] - a person (job) who prepares and gives out medicine
• ☐ ☐ ☐ healthcare professionals [n] - doctors, nurses, people who work in the medical field
• ☐ ☐ ☐ a focus group [n] - a group of people who talk about a product and give their opinions
• ☐ ☐ ☐ a questionnaire [n] - a list of questions to gather information
• ☐ ☐ ☐ domineering [adj] - likes to control others
• ☐ ☐ ☐ shades [n] - colors
• ☐ ☐ ☐ this stage [n] - this part
• ☐ ☐ ☐ packaging [n] - the container or wrapping for a product
• ☐ ☐ ☐ practical [adj] - useful and suitable for a certain purpose
• ☐ ☐ ☐ altogether [exp] - completely or entirely
• ☐ ☐ ☐ a long shot [exp] - something that has a low chance of success
• ☐ ☐ ☐ confirm [v] - check and make sure
• ☐ ☐ ☐ a public holiday [n] - a day when most people do not have to work
• ☐ ☐ ☐ get back (to us) [phv] - respond (to us) later
• ☐ ☐ ☐ the rest of [exp] - the remaining part of
• ☐ ☐ ☐ storage [n] - the space where things are kept

[n] - noun,  [v] - verb,  [phv] - phrasal verb,  [adj] - adjective,  [exp] - expression

---

Beata	Daniel	Clarice	Mateo

• EvroMed is a British pharmaceutical (drug) company that is developing a new product called the Diab Sensor.
• Beata was recently hired to work on the project.
• She is on a business trip to Rio to meet with Mateo.
• She just finished her first meeting with Mateo.
• Daniel is Beata's boss. He is in England.
• Clarice is a supplier.

1. ______ team carried out market research.
   Beata's
   Mateo's
   Clarice's
   
   
2. They interviewed _______, _______, and _______ for their market research.
   patients
   suppliers
   customers
   pharmacists
   healthcare professionals
   
   
3. The research was mainly focused on _______.
   effectiveness
   color
   price
   size
   
   
4. Beata _______ why they focused on the color of the product.
   asked
   didn't ask
   
   
5. Clarice thinks it _______ possible to change the color of the Diab Sensor at this stage.
   is
   might be
   isn't
   
   
6. Beata mentioned there might be a problem with _______.
   shipping
   storage
   color
   price
   
   
7. Mateo thinks that the current packaging design is not _______.
   practical
   eye-catching
   
   
8. Clarice thinks it _______ possible to change the packaging design at this stage.
   is
   might be
   isn't
   
   
9. Clarice cannot confirm by tomorrow because _______.
   she needs to talk to the manufacturer
   she has another meeting
   it is a public holiday
   
   
10. Clarice will get back to them by _______.
    Monday
    Tuesday
    Thursday
    
    

---

Directions: Practice reading the script. Then Hide parts of the conversation and try to repeat the script from memory.

Instrucciones: Practica leyendo el guion. Luego haz clic en Hide para ocultar algunas de las expresiones y trata de repetir la conversación de memoria.

Instrucciones: Pratique lendo o roteiro. Em seguida, clique em Ocultar para esconder algumas das expressões e tente repetir a conversa de memória.

지시 사항 : 스크립트를 읽는 연습을 하세요. 그런 다음 Hide 를 클릭하여 일부 표현을 숨기고 대화를 기억해서 반복해 보세요.

• Show All Hide All
  
• Daniel:
  So, Beata, tell us about your meeting with Mateo. Maybe you can go and enjoy some sunshine. You've earned it.
  s h
• Beata:
  Well, he talked a lot about the color of the product. His team carried out some market research last month: interviewed patients, healthcare professionals, pharmacists.
  s h
• Clarice:
  Wait, wait, wait. Did you say pharmacists?
• Beata:
  Yes, they did some focus groups, sent out a really detailed questionnaire.
  s h
• Clarice:
  And that's what he asked them about: the color? Seriously, what's wrong with the color? Why did they spend so much time on this?
• Beata:
  Sorry, I didn't really have a chance to ask.
  s h
• Clarice:
  You didn't?
  s h
• Daniel:
  Mateo can be a little domineering, Clarice. Have you ever met him?
  s h
• Clarice:
  No, no, I haven't. Sorry. Please go on, Beata.
  s h
• Beata:
  Well, according to their focus group results—I have them here if you want to see them—people prefer the darker shades...
  s h
• Daniel:
  Beata, what does Mateo want us to change exactly?
• Beata:
  The color of the Diab Sensor. But I told Mateo I'd get back to him. I hope that was okay.
  s h
• Daniel:
  Of course, you did the right thing. Clarice, what do you think? Can we change the color?
• Clarice:
  I'm sorry, no. It's really not possible at this stage of the production schedule.
• Daniel:
  Right, I thought so. Anyway, Beata, tell us about the rest of the discussion.
  s h
• Beata:
  There's possibly some problem with storage, but we can come to that later. And, um, yes, the packaging. There's a problem with the design.
  s h
• Daniel:
  What do you mean? A problem with the design of the packaging?
• Beata:
  Mateo doesn't think it's very practical.
  s h
• Daniel:
  So, what does he want exactly? Does he want us to change the design?
  s h
• Beata:
  Well, yes.
• Daniel:
  Are you sure?
• Beata:
  Um, yeah. I guess so.
  s h
• Daniel:
  Next, he'll be asking for a whole new product altogether. Clarice, is it possible to change the packaging design?
  s h
• Clarice:
  Maybe. I'll have to check with our product manager. But at this stage, it's a long shot.
  s h
• Daniel:
  It's a very long shot. I know. How long will it take for you to confirm this?
  s h
• Clarice:
  I'm not sure. We are closed tomorrow for a public holiday.
  s h
• Daniel:
  Can you get back to us by Monday?
  s h
• Clarice:
  Monday, yes, no problem.
  s h
• Daniel:
  Beata, do you have any other news for us?
  s h
• Beata:
  Um, no, not really.
  
  
• Show All Hide All

• So, Beata, tell us about your meeting with Mateo.
• Well, he --- talked has talked (talked) a lot about the color of the product. His team --- carried out has carried out (carried out) some market research last month.
• Wait. --- Do you say Did you say (Did you say) pharmacists?
• Yes, they --- do did (did) some focus groups and --- send out sent out (sent out) a really detailed questionnaire.
• And that --- is was (is) what he --- asks asked (asked) them about: the color? Seriously, what --- is was (is) wrong with the color? Why --- do they spend did they spend (did they spend) so much time on this?
• Sorry, I --- didn't really have haven't really had (didn't really have) a chance to ask.
• You --- didn't haven't (didn't) ?
• Mateo can be a little domineering, Clarice. --- Did you ever meet Have you ever met (Have you ever met) him?
• No, I --- didn't haven't (haven't) . Sorry. Please go on, Beata.
• Well, according to their focus group results, people --- prefer prefered (prefer) the darker shades.
• Beata, what --- does Mateo want has Mateo wanted (does Mateo want) us to change exactly?
• The color of the Diab Sensor. But I --- tell told (told) Mateo I --- will would (would) get back to him. I --- hope hoped (hope) that --- is was (was) okay.
• Of course. You --- do did (did) the right thing. Clarice, what --- do you think did you think (do you think) ? Can we change the color?
• I'm sorry, no. It --- is was (is) really not possible at this stage of the production schedule.

---

Directions: Write sentences about the video clip using the words given. You can change the word form or add words, but you cannot change the word order. Use a present time frame (tense).
( ) = optional   [ ] = necessary

Instrucciones: Escriba oraciones sobre el videoclip usando las palabras dadas. Puede cambiar la forma de la palabra o agregar palabras, pero no puede cambiar el orden de las palabras. Usa el tiempo presente.

Instrucciones: Escribe oraciones sobre el videoclip usando las palabras dadas. Puede cambiar la forma de las palabras o agregar palabras, pero no puede cambiar el orden de las palabras. Usa tiempo presente.

지시 : 주어진 단어를 사용하여 비디오 클립에 대한 문장을 씁니다. 어형을 변경하거나 단어를 추가할 수 있지만 어순은 변경할 수 없습니다. 현재 시제를 사용합니다.

Beata / tell / Daniel / Clarice / meeting / Mateo

Beata tells Daniel and Clarice about [her/the] meeting with Mateo.

Show Hide

Mateo / team / carry / out / market / research / various / topic / include / color / product

Mateo's team carried out (some) market research on various topics including color of the product.
Mateo's team carried out (some) market research on various topics which include color of the product.

Show Hide

Clarice / seem / frustrate / they / spend / so / time / ask / people / color

Clarice seems frustrated (that) they spent so much time asking people about (the) color.

Show Hide

Beata / report / Mateo / also / not / like / design / packaging

Beata reports (that) Mateo also [doesn't/didn't] like the design of the packaging.

Show Hide

Clarice / confirm / they / not / change / color / product

Clarice confirms (that) they can't change the color of the product.

Show Hide

however / she / believe / they / might / able / change / packaging / design / although / it / would / long / shot

However, she believes (that) they might be able to change the packaging design, although it would be a long shot.

Show Hide

Clarice / agree / get / back / them / Monday

Clarice agrees to get back to them by Monday.

Show Hide

1. How did Beata's approach change between Option A and Option B? Which approach do you think was more effective? Why?
2. Do you think Daniel effectively managed this meeting? Considering this video and the previous videos, how would you describe his management style? Do you like it?
3. What is your style in meetings: clear and concise, or detailed and thorough? What do you prefer when others speak?
4. Beata says that Mateo was mainly focused on product color and packaging design. In your opinion, are these valid concerns? Why?
5. What do you think would be the ideal color for the Diab Sensor (a medical device)? What should the packaging look like? How do you feel about the color and packaging in the images below?
6. For this product, they tried to involve many of the key stakeholders in the market research. Who were these stakeholders? Who else might be important to include in market research for a blood monitor for diabetes patients?
7. Who would be the key stakeholders in your industry or field if you were doing similar research?
8. In [ this video clip ], Beata reflects on both conversations. What does she say? Do you agree with her assessment?